In early 2025, catastrophic wildfires swept through Los Angeles, leaving a trail of devastation across homes, businesses, and entire communities. Among those hardest hit were the professionals who power the music and entertainment industries. For many, the fires didn't just claim their residences, they destroyed the instruments, studios, and livelihoods essential to their craft.

Enter MusiCares. MusiCares exists to help the humans behind music. They have directed more than $15 Million toward fire relief efforts. To ensure those in need were aware of available resources, MusiCares partnered with Genni to launch a high-impact creator advocacy campaign