The San Francisco Symphony approached Genni to help sell tickets for an under-performing concert... fast. Despite past efforts, they hadn’t been able to convert their ideal younger audience segment through traditional digital channels, including TikTok.

Leveraging our proprietary network of vetted creators and deep audience segmentation tools, Genni activated a hyper-targeted creator campaign. We matched creators with audience clusters most likely to convert and optimized messaging to align with the event’s cultural and artistic appeal.