Since 2023, Genni has worked with Scent Beauty to support the launch and growth of Dolly Parton’s fragrance and cosmetics lines.

Our collaboration began with Scent From Above, Dolly’s debut fragrance. Our holiday gifting campaign positioned the scent as an affordable luxury item and highlighted its availability at major retailers like Walmart. Later campaigns also spotlighted the fragrance for occasions such as Mother’s Day.

Following the success of the initial fragrance campaigns, Genni helped introduce Dolly Beauty, the highly anticipated cosmetics line from Dolly Parton. We recruited Nashville-based creators for an exclusive on-set photo shoot with Dolly, where they interviewed her and shared behind-the-scenes content to amplify the launch.

Genni has since supported three more Dolly Beauty product roll outs: lip gloss, mascara, and eyeliner. Across fragrance and cosmetics, our work with Scent Beauty reflects years of consistent support and successful campaigns that keep Dolly’s brands in the spotlight.