Genni teamed up with legendary horror filmmaker Eli Roth (Hostel, Cabin Fever, The Green Inferno, Thanksgiving) to launch his new crowd-funded studio,

One of the primary objectives of this campaign was to attract new investors to the crowd-funded studio project. Genni hand-picked the perfect TikTok and Instagram creators to bring The Horror Section’s announcement vision to life. On top of that, our team built and ran a targeted paid media campaign to drive the fundraising support for the studio.