Dolly Parton

A collection of case studies from our long-running partnership with Dolly Parton

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Overview

Genni has worked with Dolly Parton on various projects covering music releases and catalog tracks, her TikTok account launch, a holiday campaign, in-person events, driving vinyl subscription pre-orders, branded consumer goods, and more.

Project Highlights Include:

  • “World On Fire,” Dolly’s debut rock single

  • Doggy Parton pet care brand campaign with Amazon.com

  • Dolly! All-Access pop-up store

  • Music from Run, Rose, Run and Diamonds & Rhinestones: The Greatest Hits Collection

  • “A Smoky Mountain Christmas” holiday campaign

  • “Bets On Us” collaboration with Cheat Codes

  • Vinyl Me, Parton — Vinyl Me, Please’s first artist subscription

Performance

Creators

Combined Followers

Campaign Views

Total Engagement

1.1K

211.1 Million

48.2 Million

20.9 Million



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