New York City Football Club
Electrifying every night
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Campaign Overview:
Genni partnered with The New York City Football Club to amplify awareness, fuel audience growth, and bring fresh energy to themed promotional nights throughout the season.
Campaign Strategy:
Genni sourced seven hyper-local creators across Instagram and TikTok, managing all creator logistics, from contracting and approvals to creative development tailored to each event.
A different creator was activated throughout six promotional nights, with a seventh hired to augment a Guinness World Record moment. Each creator was required to post on TikTok and syndicate the content across Instagram Reels.
Our strategy leaned into culture-forward storytelling to help NYCFC expand beyond core soccer fans—tapping creators who showcased city life, not just outfit checks.
Bottom line: Yes, Genni does sports—and we do it by turning every match into a moment.
Key Moment:
Genni supported NYCFC’s Guinness World Record attempt for the most soccer ball passes in an online video chain using the hashtag #passitNYC, helping to reposition the record attempt as a cultural campaign.
