Campaign Overview:

Genni partnered with The New York City Football Club to amplify awareness, fuel audience growth, and bring fresh energy to themed promotional nights throughout the season.

Campaign Strategy:

Genni sourced seven hyper-local creators across Instagram and TikTok, managing all creator logistics, from contracting and approvals to creative development tailored to each event.

A different creator was activated throughout six promotional nights, with a seventh hired to augment a Guinness World Record moment. Each creator was required to post on TikTok and syndicate the content across Instagram Reels.

Our strategy leaned into culture-forward storytelling to help NYCFC expand beyond core soccer fans—tapping creators who showcased city life, not just outfit checks.

Bottom line: Yes, Genni does sports—and we do it by turning every match into a moment.