CASE STUDY: Nelly at Stagecoach

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Nelly

Country Grammar at Stagecoach

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Campaign Overview:

The client wanted to drive awareness around hip hop artist Nelly and the 25th Anniversary of his album Country Grammar, utilizing Genni’s pool of creators during his performance at Stagecoach.

Campaign Strategy:

We used Nelly’s performance at Stagecoach as the vehicle to drive the messaging in various means, including:

· Select creators capturing IRL Billboards on the way to the festival that featured a link to a custom microsite (ridewit.me)

· Creators posted their journeys to Stagecoach soundtracked by Nelly’s smash hit, “Ride Wit Me”

· Reaction videos to Nelly’s live performance at the festival

Campaign Overview:

Campaign Strategy:

We used Nelly’s performance at Stagecoach as the vehicle to drive the messaging in various means, including:

· Select creators capturing IRL Billboards on the way to the festival that featured a link to a custom microsite (ridewit.me)

· Creators posted their journeys to Stagecoach soundtracked by Nelly’s smash hit, “Ride Wit Me”

· Reaction videos to Nelly’s live performance at the festival

Campaign Overview:

Campaign Strategy:

We used Nelly’s performance at Stagecoach as the vehicle to drive the messaging in various means, including:

· Select creators capturing IRL Billboards on the way to the festival that featured a link to a custom microsite (ridewit.me)

· Creators posted their journeys to Stagecoach soundtracked by Nelly’s smash hit, “Ride Wit Me”

· Reaction videos to Nelly’s live performance at the festival

Campaign Performance

The campaign drove 7 figures in viewership toward Nelly and sparked further “Ride Wit Me” sound usage on TikTok. Genni successfully coordinated with 15 macro-creators at one of the biggest country festivals in the world to drive a fresh perspective toward a catalog project.